Searching for the right college looks different today than it has in the past. Gone are the days of pamphlets and open houses, which have been replaced by video content and virtual tours. In fact, Generation Z, having been constantly immersed in a digital world from the time they could talk, relies on such online sources of information for everything almost exclusively. The same goes for college searches, especially following the pandemic and the changes it generated. It takes research and constant development to stay up to date with the ever-changing digital behavior of the incoming student body. To learn more about the digital landscape of college searches and how every educational institution’s recruiting processes operate today, be sure to check out the infographic paired alongside this post.